Attracting and engaging patients online starts with delivering valuable content that solves problems, answers questions and builds trust. However, you might be wondering: what kind of content do people in my target audience want?
That’s why we wrote this blog post. So you can swipe these ideas, make them your own and create high-value content based on trending topics. In doing so, you can connect with potential patients, establish your eye doctor expertise and bring in more bookings.
1. “Protect Your Eyes From Blue Light: Tips for the Digital Age”
With so many of us glued to screens, blue light exposure has become a serious concern. Write a blog post or create a video explaining what blue light is, how it affects vision over time and practical tips to mitigate its effects. Recommend solutions like blue light-blocking glasses, screen filters, or the 20-20-20 rule (looking 20 feet away for 20 seconds every 20 minutes).
Why it works: People are highly aware of screen-related issues, and positioning yourself as an expert in modern eye care shows you’re up-to-date on trending health concerns.
2. “Top 5 Exercises to Reduce Digital Eye Strain”
Digital eye strain is a common problem for people working long hours on computers. Break down easy-to-follow exercises, such as palming, blinking more often or focusing on far-away objects. You can even create short video demonstrations or downloadable guides patients can use at their desks.
Why it works: This type of content solves a problem many people experience daily and provides quick, actionable value.
3. “The Truth About Screen Time and Children’s Eye Health”
Many parents worry about how tablets, phones, and computers affect their kids’ eyes. Write a comprehensive guide or host a webinar discussing how screen time can lead to conditions like myopia or digital eye strain in children. Provide clear tips for limiting screen time and balancing it with healthy habits like outdoor play.
Why it works: Parents want solutions for keeping their kids healthy, and by addressing a topic they’re already concerned about, you can establish trust and encourage them to seek care for their family.
4. “10 Signs You Need an Eye Exam (That 95% Of People Ignore)”
Subtle symptoms like frequent headaches, blurry vision or difficulty focusing can often go unnoticed. Create a checklist or infographic that helps patients recognize when to schedule an appointment. Pair the content with an easy call-to-action to book their next exam.
Why it works: This educates patients on the importance of preventive care while giving them a gentle nudge to make an appointment.
5. “The Ultimate Guide to Choosing the Right Glasses for Your Face Shape”
Frame selection can feel overwhelming for patients, especially those looking for a new style. Write a blog post with tips on matching glasses to face shapes (round, square, oval, etc.) or create a fun, interactive video featuring your eyewear collection. Be creative, different and engaging.
Why it works: People love personalized advice. This positions your practice as a go-to resource for style and function while solving a common question.
6. “Blue Light Glasses: Are They Really Worth the Hype?”
Dive into the growing popularity of blue light-blocking glasses and whether they truly deliver benefits. Offer research-backed insights and your professional recommendations on when and how patients should use them.
Why it works: Patients are curious but often skeptical about health trends and your expert opinion can guide their decision-making.
7. “What’s the Difference Between an Optometrist, Ophthalmologist and Optician?”
Many people don’t fully understand the roles of different eye care professionals. Write an educational blog post breaking down each role, what they do, and when patients should see each type of specialist.
Why it works: Educational content helps build trust and clarifies how your services fit into a patient’s overall eye care journey.
8. “How UV Rays Impact Your Eyes (And How to Protect Them)”
The sun doesn’t just damage your skin—it can harm your eyes too. Create a post or video about the importance of UV protection, including sunglasses, hats and regular check-ups to detect early signs of sun damage.
Why it works: It’s a relatable topic that reminds patients of your preventive care offerings.
9. “What You Need to Know About Glaucoma, Cataracts and More”
Break down common eye conditions in simple, patient-friendly language. Include the warning signs, risk factors and when patients should come in for an exam.
Why it works: Patients often search for information about their symptoms online, and providing clear, reliable resources makes you a trusted authority.
10. “5 Myths About Eye Care You Should Stop Believing”
Tackle popular misconceptions like “reading in the dark ruins your eyes” or “carrots improve your vision.” Use this to educate your audience with real facts and professional advice.
Why it works: Debunking myths is engaging and positions you as a credible source of information.
11. “How to Choose the Right Contact Lenses for Your Lifestyle”
Write a guide comparing daily, weekly, and monthly contact lenses and offer tips on how to care for them properly. You can also include advice for active lifestyles or those with specific needs like astigmatism.
Why it works: Patients are often overwhelmed by options, and your guidance helps them make informed decisions.
12. “What to Expect During Your First Eye Exam”
Ease patient worries by walking them through what happens during a typical eye exam. You could include a video tour of your office and highlight your friendly staff to make new patients feel comfortable.
Why it works: Patients are more likely to schedule an appointment when they know exactly what to expect.
13. “The Connection Between Eye Health and Overall Wellness”
Many people don’t realize how closely eye health is tied to general health conditions like diabetes or high blood pressure. Write an educational post explaining the connection and the importance of routine eye exams for overall wellness.
Why it works: This highlights the value of comprehensive care and regular check-ups while reminding them of holistic lifestyle factors to improve their health.
14. “How to Help Your Eyes Recover After LASIK”
If your practice offers LASIK, create content about post-procedure recovery, including tips for managing dryness and protecting your eyes during healing. LASIK is a hot topic and gets a lot of search volume, so feel free to add many different angles to your content.
Why it works: Patients considering LASIK will appreciate your expertise and guidance.
15. “The Top Eye Health Tips for Busy Professionals”
Target busy professionals with practical advice for protecting their vision, such as taking breaks from screens, staying hydrated and wearing proper eyewear.
Why it works: Many patients in this demographic are looking for quick, actionable tips they can fit into their busy schedules.
16. “How to Spot Vision Problems in Older Adults”
Create content aimed at caregivers, explaining the signs of age-related vision issues and how to help older loved ones maintain their eye health.
Why it works: This appeals to caregivers, a key audience who often influence healthcare decisions for older adults.
17. “Seasonal Eye Care Tips for Allergy Sufferers”
Many patients struggle with itchy, watery eyes during allergy season. Share tips on managing symptoms, such as using artificial tears, wearing sunglasses outdoors or scheduling a consultation for prescription relief.
Why it works: Seasonal topics are highly relevant and encourage patients to reach out during peak times.
18. “The Role of Nutrition in Eye Health: What to Eat for Better Vision”
Discuss how vitamins and minerals like lutein, zeaxanthin, and omega-3 fatty acids support eye health. Provide a list of foods patients can incorporate into their diets for long-term benefits.
Why it works: Nutrition is a popular topic, and tying it to eye health makes your advice feel practical and achievable. You can even create a PDF checklist of what foods to eat (or avoid) to maximize their eye health.
19. “How Often Should You Replace Your Glasses or Contacts?”
Many patients don’t realize their prescriptions can change over time. Write a post or create a video explaining why regular updates are essential for clear vision and optimal eye health.
Why it works: This serves as a gentle reminder for patients to schedule regular appointments.
Position Your Eye Care Practice As An Obvious Choice
By sharing engaging, value-driven content, you’ll not only educate your audience but also build trust and drive more patients to your practice. These content ideas are just the beginning. Implementing them consistently will position you as a go-to expert in your community.
At Slamdot, we specialize in helping eye doctors like you turn websites and marketing strategies into lead-generating machines. We’re able to handle all of your content marketing needs so you (and your staff) can focus on stellar patient experiences.
Want to learn how? Contact us today and we’ll discuss!
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